pr

Check out our first try at a new video format for our press releases. This is an attempt to communicate our press releases in a format that is both more informational and entertaining. Using YouTube means that our releases are free and when we have major releases, we can still use PRWeb to post a standard text release with the video attached. We hope you like it and go easy on us in the comments as it’s a work in progress.

Postgreen Hires Nic Darling to Head up Marketing and PR Operations

Philadelphia, PA June 26th, 2008

Contact:
Chad Ludeman, President
Postgreen
215.739.1578
http://www.postgreen.com

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Philadelphia and Boston Groups Seek to Build the Most Energy Efficient Green Home Possible for $100,000

Postgreen has contracted ZeroEnergy Design to perform advanced energy modeling and consulting on the 100K House project in order to design the most energy efficient home possible on a small budget of $100,000 in the Delaware Valley region of the US.

Philadelphia, PA May 9th, 2008 — Postgreen and ZeroEnergy Design are determined to create an urban infill home that uses only 53% of the energy consumed by a standard new home while using a substantially smaller construction budget than is typical in the area. The combined effort is part of a case study - The 100K House - being built by Postgreen in an effort to prove that quality, green homes can be built for the same or even less cost than traditional homes.

Postgreen is working on a construction budget of only $100,000 USD to build the infill home in Philadelphia with the goal of achieving high energy performance and a LEED Platinum rating. The average US home of the same size will consume 2.5 times as much energy as the 100k house.

“In order to accomplish the lofty energy goals for the home on our budget, more time and care must be taken during the planning and design phase of every aspect of the home from insulation to HVAC equipment,” states Chad Ludeman, President of Postgreen. “ZeroEnergy Design is the perfect company to ensure that we will get the most bang for our buck in terms of energy efficiency on the 100K House and we are excited to have them be part of the project,” continued Chad.

ZeroEnergy Design focused on cost effective passive aspects of the house first, looking for additional ways to conserve energy. Then the active systems that consume energy were analyzed for efficiency, including heating, cooling, ventilation, hot water, appliances, and lighting. And finally, renewable energy systems were considered with solar thermal being the top contender.

Each improvement was reviewed on a cost versus benefit basis, considering the incremental change upon the home’s annual utility bills and Postgreen’s strict construction budget. “Knowing that 38 of the 136 possible points for the highest LEED certification score are energy related, any performance improvements we can make will not only be good for the LEED rating, but also good for the environment and the homeowner’s utility bills,” said Jordan Goldman, Principal Engineer of ZeroEnergy Design.

About Postgreen:
Postgreen is a real estate development company focusing on modern, green and affordable buildings and homes in Philadelphia’s urban neighborhoods. Our success is measured using a triple-bottom-line approach that ensures that each project benefits not only the bottom line, but the people in our community and the planet as a whole. Find out more at http://www.postgreen.com

About ZeroEnergy Design:
ZeroEnergy Design is a professional services firm providing Custom Home Design and Energy Design services for residential new construction. The unique collaboration between in-house architectural designers, mechanical engineers, and financial analysts drives a competitive advantage and enables the firm to deliver fully integrated design for high performance homes. (ZeroEnergy Design was formerly known as Independence Energy Homes). Find out more at http://www.ZeroEnergy.com

Contacts:

Chad Ludeman, President
Postgreen
215.739.1578
http://www.postgreen.com

Adam Prince
ZeroEnergy Design
1.866.412.5332
http://www.ZeroEnergy.com

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We just had a small article in the latest issue of GOOD Magazine to hit the shelves. Check it out online at http://www.goodmagazine.com/section/Look/bargain_builders

The February issue of Door and Window Manufacturer Magazine includes a pretty good article on windows for LEED rated homes. The editor has been in contact with me about our project and included a little blurb in there about the 100k house.

Check out the full article here.

“From the Betsy Ross House to Your House” by Karrie Jacobs - the Metropolis article mentioning our project - is now posted on their website. Check out the full article and feel free to leave comments on their site.

We released our first press release for the 100k house project today. Click the link below to view the full release at PRWeb.com.

http://www.prweb.com/releases/2007/11/prweb569556.htm

I just got back from Boston last night where I attended a great new training called New Rules of Marketing. The training is a new course offered by Pragmatic Marketing who specializes in product marketing training for product managers in technical companies. I have been to all of Pragmatic’s other courses so when I saw they had a new offering covering a subject I have been doing a lot of research on lately I jumped at the chance. I was not disappointed and found that this course could apply to anyone in a marketing or PR role for a company of any size.

The course was lead by David Meerman Scott who recently wrote The New Rules of Marketing & PR which he so graciously provided a copy of to each attendant.

In one short day, David covered a bunch of topics on how to reach both customers and press by utilizing new online tactics. In a time when journalists have become inundated with daily emails David told us how to get through to both traditional journalists and bloggers. He went on to cover current topics like blogging, viral marketing, social media, SEO and press releases.

My biggest take-aways from the course were his covering of press releases and e-books. Used properly and following a few simple guidelines David laid out these can be powerful and extremely cost-effective marketing methods. Check the links at the end for a few of the e-books referenced in the training.

David also has a great blog, Web Ink Now, which I subscribed to today and added to my blogroll. I’m pretty picky about blogs I add to my Google Reader but once I read a few of David’s posts I could tell that this would be a valuable resource for my marketing efforts going forward. I also found in my research for this post that his new book has recently been added to a list of The Best & Worst Business Books from bnet. He is in pretty good company in this list along side some of my favorite business books. I look forward to reading it and will try to post a review when finished.

E-books from the course:

Marketing Apple: 5 Secrets of the World’s Best Marketing Machine (download this now!)

The New Rules of PR: How to create a press release strategy for reaching buyers directly