From the category archives:

marketing

First Postgreen Employee Hire – Press Release

June 26, 2008

Check out our first try at a new video format for our press releases. This is an attempt to communicate our press releases in a format that is both more informational and entertaining. Using YouTube means that our releases are free and when we have major releases, we can still use PRWeb to post a [...]

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10 Don'ts of Green Marketing

May 2, 2008

So, you’ve started a green business and you’re formulating a marketing plan. Either that, or you are still reading because you fantasize about starting a green business and formulating a marketing plan. Fantasy or reality, there are some significant differences between marketing a traditional product and a green one. After all, your brand is not [...]

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Social Venture Institute by SBN

November 17, 2007

I attended the 6th Annual Social Venture Institute yesterday at the Wharton School of PA. The event was organized by the Philadelphia chapter of the Sustainable Business Network and was dedicated to the Triple Bottom Line principles of doing business. It is a two day event but my schedule only permitted me to attend for [...]

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New Rules of Marketing and PR

September 19, 2007

I just got back from Boston last night where I attended a great new training called New Rules of Marketing. The training is a new course offered by Pragmatic Marketing who specializes in product marketing training for product managers in technical companies. I have been to all of Pragmatic’s other courses so when I saw [...]

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