May 2, 2008
So, you’ve started a green business and you’re formulating a marketing plan. Either that, or you are still reading because you fantasize about starting a green business and formulating a marketing plan. Fantasy or reality, there are some significant differences between marketing a traditional product and a green one. After all, your brand is not [...]
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April 1, 2008
Jetson Green reported late last week on a new report from CoStar that LEED and Energy Star buildings are financially outperforming similar buildings without these classifications in every category a building owner could care about. LEED buildings are selling for $171 more per square foot and renting for $11.24 more psf! That’s a big difference. [...]
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