Lost Links: Green Marketing

Sometimes I get a little too wordy when I write a post, and I don’t have the time or space to point to some of the places I have found information. Other times I come across something relevant just after I post and wish I could add it in without the awkwardness of an “update”. Still other times I simply forget to add all the links I want. When any of these things happen I will write one of these “Lost Links” posts to point you faithful readers toward other writers with similar thematic thoughts. So, here are the Lost Links for 10 Don’ts of Green Marketing.

First, the obligatory Wikipedia entry. I know, it’s just Wikipedia. You’ve already seen it. It isn’t reliable, but hey, I’m not all that reliable or original myself and you’re still reading. You are still reading aren’t you . . . aren’t you?).

Second, some articles from J. Ottman Consulting Inc. which, while interesting, would appeal to me more in a different font (picky, picky). Either way, there is some interesting conversation fodder in this list. Take a look and let me know what grabs you.

Third, a little bit older piece from Make Marketing History.  This article claims to be Green Marketing 101 but it is more Marketing 101 with a hint of green. That said, it is a very nice little list of points that every marketer should understand. Consise, well written and in every way unlike my rambling.

Lastly, a message from the maven on the coming backlash over green marketing. Some “green marketing” (in quotes because the example doesn’t necessarily fit my definition) doesn’t add up, and Seth Godin sees a dawning realization on the horizon. Companies abusing green messaging may drag valid green marketers with them. How can we avoid this? Provide tangible benefits to buying green. Seth’s suggestions sound quite a bit like something I once said don’t they? If only that happened more often.

Nic Darling is forgetful. That is why he writes things down . . . when he remembers.